The Knorr Seedbook

The Knorr Seedbook

The Knorr Seedbook   BRIEF In a market where nutrition is an acute problem, Knorr wanted to build their credentials as a champion of healthy eating. The agency was asked for an innovative way to raise the brand’s profile in this area.   IDEA Tying up...
Sony MDR

Sony MDR

Sony MDR     Brief Sony wanted to launch their MDR-1 headphone range to real music fans. Whilst other brands offered bling and brand image, this range could pipe studio quality sound into the ears of real music fans.   Solution We turned sampling into a...