Viagra

BRIEF

 

To write a pitch video for Viagra. The video should capture the spirit on the proposed positioning “Live Unlimited”

 

Voice Over Forget sitting at home sipping weak tea in tartan slippers waiting for life to happen. We’re getting back in saddles. We’re dragging that Mojo out of the cupboard and bringing it back with a vengeance. Forget holding back, thinking twice and feeling small. We don’t face our fears. We bury them. Inadequacy take a hike.  We’re going on a bear hunt and we are not afraid. We will show the world that a little grey doesn’t stop anyone living life in colour. Forget those people that say real love is companionship and a book at bedtime. Our fireworks are not going to sit in a corner getting dusty. We will love. And we will love with an intensity that that ignores age. We’re going to show that no generation has a monopoly on passion. And if we want to get a room we will get a room. One pill makes you happy, but this pill makes us bold. It’s not a remedy. It’s a choice. A choice to grasp with both hands what we nearly lost. A choice to live our way. Unashamed. Unbowed. Unlimited. SUPER: LIVE UNLIMITED