Create a campaign to celebrate sponsorship of the football World Cup by Malaysia’s leading telco (Maxis).
I came up with the idea “Committed to the Game” express the brand’s passion for football. We drew parallels with the commitment of the World’s greatest players, in this case, Lionel Messi. I wrote the story of his early career which he then delivered to camera. I might be Man United fan, but this remains a career highlight.