Maxis & The World Cup

 

BRIEF

Create a campaign to celebrate sponsorship of the football World Cup by Malaysia’s leading telco (Maxis).

IDEA

I came up with the idea “Committed to the Game” express the brand’s passion for football. We drew parallels¬†with the commitment¬†of the World’s greatest players, in this case, Lionel Messi. I wrote the story of his early career which he then delivered to camera. I might be Man United fan, but this remains a career highlight.