Sony MDR

 

 

Brief
Sony wanted to launch their MDR-1 headphone range to real music fans. Whilst other brands offered bling and brand image, this range could pipe studio quality sound into the ears of real music fans.

 

Solution
We turned sampling into a way to respect great music. A series of interactive posters allowed fans to respect music idols with the only headphones that do true justice to their music. The posters were toured at live Sony events and flagship retail outlets.