I’m a copy based creative director with a history of big ideas developed for some of the world’s biggest brands. I am internationally experienced, having led creative departments across markets. I am multi-awarded for creativity and effectiveness, most recently at D&AD. My portfolio spans ATL, digital, PR, social media, shopper marketing and experiential. I have a track record of winning major pitches, growing agency revenue, and forging strong client relationships.


July 2016 – Today

Freelance copywriter & creative director – London

March 2013 – June 2016

Ogilvy & Mather – Manila

Group Executive Creative Director

Sep 2010 – March 2013

BBDO Proximity – Malaysia

Executive Creative Director

March 2008 – Sep 2010

Ogilvy & Mather – Malaysia

Creative Director

Feb 2006 – March 2008

Ogilvy & Mather – Vietnam

Associate Creative Director

Jan 2004 – Feb 2006 

Lowe Worldwide – Vietnam

Senior Writer

1999 – 2001

DMB&B – London

Account Manager

1998 – 1999

M&C Saatchi – London

Account Executive

I’ve worked with Richmond in a number of offices over the years and it has always been a pleasure.  He thinks deeply about the client business problem and pursues planning for tight and right briefs.  He looks for for big platform ideas and doesn’t settle for campaigns that struggle to come alive in other channels. He is fantastic in communicating creative strategy to his teams so they know what they’re working on and what type of work is expected of them. He’s team oriented.  When presenting to clients, strategy and creative are seamless and therefore more buyable. He is tireless, putting every ounce of effort in to get the best result in the time available. And he’s fun, a joy to work with. The pressure never shows.

Paul Mattheson

Regional President Strategy and Planning, Ogilvy Asia

Awards & Highlights

D&AD Impact 2016 – Pencil

DMA Echoes 2015 – Diamond & Gold (Best campaign in Asia)

Asian Marketing Effectiveness 2016 – Platinum and Gold

Cannes 2015 – Finalist

Google Training 2016 – Won a place on mobile advertising training programme at Google in San Francisco


London International Awards – Silver

Clios Awards – Silver

Cannes Finalist

Adfest – Bronze

World Press Awards – Silver x2