Creative branding.
Stand out for all the right reasons.
In my career, I have swum with whales. Coca Cola. Nestle. Unilever. HSBC. P&G. I’ve been fortunate to work with many of the biggest brands on the planet. Today, I work with brands of all shapes and sizes from an incredible myriad of industries. I often work directly with brand owners, bringing their vision to life in words. Initially employed as a copywriter, I inevitably find conversations drifting into branding and strategy. I thrive in wet cement, helping evolving brands find form before the rules are set.
Brand tone of voice.
Finding the right language for your brand requires a journey, not a single presentation. I work with brands at every stage of that journey. Formal or friendly. Practical or emotional. I experiment with style until we find a voice that sounds just right. Once we have that style, I lock it down with guidelines to support the creation of future content.
Tone of Voice Clinic – Find your voice and train your AI.
Finding and articulating a tone of voice can be massively accelerated with an in-person workshop for you and your team. In this hands-on clinic, we’ll work together to define a tone of voice that feels like an authentic expression of your brand. Once found, I will help to nail that tone of voice to the wall with a clear set of guidelines. The resulting document will help your team, your agency, or even train AI to generate content in a consistent tone of voice.
Brand storytelling.
What is a brand if not the commercial manifestation of the people behind it? Nothing beats the passion of a business owner on a journey. I love learning about the dreams and ideas that led to the birth of a brand. In today's world, a compelling story is a vital part of the marketing mix. People increasingly look for brands that share their values. They want to know where you’ve come from and what you stand for.