“I bring light to life.
What do you do?”
My Father works as an engineer in power stations. He throws that question at me when we’re discussing work. For a long time I struggled to answer with anything like his focus. But I think I found my answer.
I create words and ideas that deliver commercial value.
I am much like a marker trader. Instead of ripe bananas, I sell ideas and writing that clients use to grow brands and increase sales. I help clients with ideas in a couple of ways.
I love working on pitches. Lock me in a cupboard with a decent brief and an unlimited supply of caffeine and I will eventually emerge with an idea big enough to win. I know because I’ve done it. Multiple times. From KFC, to Coca Cola, to P&G and Unilever, my ideas have consistently been able to land large accounts. They have helped clients increase revenue and agencies win awards. From digital to traditional, I am happy in any medium, and under any amount of pressure. If you’re stuck for an idea, my grey matter can be hired.
As the creative leader of an ad agency, a lot of my time was spent judging and improving ideas. Being a writer massively helps. Ideas are tricky buggers, hard to pin down and often hard to explain. A lot of writing is the transformation of complex thinking into simple language. Using the right words, I can make even difficult ideas easy to understand. I have developed a number of training modules for clients and creatives to help them to recognize, define and evaluate ideas. I can teach people how to have more ideas, and how to have better ones.
Have a look at my portfolio to see some of my most recent and successful ideas. If you need help finding a big idea for yourself, get in touch.