Richmond is a London based copywriter and creative director.

 

Ideas, words & actions.

In the play Cyrano de Bergerac there is a scene that has since been replicated a thousand times in book and film. Hidden beneath a balcony, Cyrano helps a tongue-tied suitor win the heart of a beautiful woman by feeding him the words he needs to succeed.

That’s pretty much what I do for a living. Not so much the balcony bit, but in simple terms…

I give people the words and ideas they need to get the results they want.

Those results can be anything from making a sale to persuading someone to fall in love. Normally with a brand, but I’m always up for a challenge.

I am a multi-awarded copywriter and creative director. After years leading the creative departments of major advertising agencies, all my experience, my pen, and my brain are now available for the benefit of independent clients. To find out more about me and the stuff I do poke around my site, or get in touch to talk about a project.

My Services

WEB COPY

Copywriting and SEO services. Turn a standard website into a valuable brand experience. 

BRAND DEVELOPMENT

Help your brand find a tone of voice, sharpen positioning , or craft a compelling brand story.

DIRECT RESPONSE

Emails, newsletters, and direct mail. Use language guaranteed to deliver action.

CONTENT CREATION

White papers, blogs, and articles. Researched brand journalism on any topic under the sun.

FILM & TV SCRIPTS

Laugh. Cry. Buy. Whatever you need from a film, start with a script that puts less pressure on production.

SOCIAL MEDIA

Build differentiation and personality for social media assets with tone guidelines and example content.

RADIO

Cut through the noise with a script that embraces the unique intimacy of radio.

PRESS & PRINT

Headlines that demand attention. Writing that draws you in. Ads that don’t read like you’re being sold to.

ADVERTISING IDEAS

Ideas big enough to be executed across media. Award winning concept development for any kind of client. 

BROCHURES & CATALOGUES

Turn a brochure into a brand statement. Make your catalogue clear and compelling.

NAMES, TAGLINES & SLOGANS

Crystallize your brand promise into a name and a line that will remain stuck in the mind.

PRESENTATIONS & PITCHES

Create context and craft a story to show your ideas and thinking in the best possible light.

To talk about a project involving one or more of the services listed above, please get in touch.